Campaign Auto-Paused: What to Do

Why Campaigns Auto-Pause

Your campaign was automatically paused to protect your sender reputation. This happens when:

Threshold	Limit	Impact
Bounce rate	> 2%	Too many invalid email addresses
Spam complaint rate	> 0.1%	Recipients marking your emails as spam

Recovery Steps

For High Bounce Rate (>2%)

1. Go to your Leads page — Filter by status "Bounced"
2. Review bounced addresses — Look for patterns (old domains, typos, defunct companies)
3. Check lead sources — Were these leads from a specific campaign or time period?
4. No action needed on bounced leads — They're already removed from the campaign
5. Resume the campaign — Go to Campaigns and click Resume

Prevention for next time:

• LeadClaw verifies all emails before sending, but addresses can become invalid after verification
• Consider narrowing your target audience to more established businesses
• If bounces persist, the verification data may be stale — your agent will re-verify on resume

For High Spam Complaints (>0.1%)

This is more serious. Spam complaints directly damage your sender reputation.

1. Review your outreach content — Check recent emails in your daily report
2. Check relevance — Is your outreach actually relevant to the recipients?
3. Review your audience — Are you reaching the right people?
4. Consider your approach:
• [ ] Is the value proposition clear in the first sentence?
• [ ] Is the email too long or too sales-heavy?
• [ ] Is the unsubscribe link clearly visible?
• [ ] Could the subject line be perceived as misleading?
• Adjust before resuming:
• Narrow your target audience
• Update your campaign goal to be more relevant
• Chat with your agent about adjusting the tone

After Resuming

• Your agent will monitor rates closely after a resume
• If thresholds are exceeded again, the campaign will auto-pause again
• Consider creating a new campaign with tighter targeting rather than resuming

Still Having Issues?

If your campaign keeps getting paused, submit a help ticket with:

• Campaign name and target audience
• Whether it was bounces or complaints
• How many times it's been paused