Campaign Limits & Best Practices

Rate Limits

Limit	Value	Why
Max emails per day	5-150 (varies by plan)	Protects sender reputation
Warmup starting volume	Plan-dependent	Free: 2, Pro: 5, Ultra: 10
Warmup duration	5 days	Gradual reputation building
Max bounce rate	2%	Auto-pauses campaign if exceeded
Max spam complaint rate	0.1%	Auto-pauses campaign if exceeded
Max follow-ups per lead	1	Respects recipient attention

Warmup Period

Every new campaign starts with a 5-day warmup. The schedule varies by plan:

Day	Free	Pro	Ultra
1	2	5	10
2	3	10	25
3	4	15	50
4	5	25	100
5	5	35	125
6+	5 (full)	50 (full)	150 (full)

Best Practices

1. Be specific — Narrow target audiences get better response rates
2. Set realistic goals — A 5-10% reply rate is excellent for cold outreach
3. Monitor bounce rates — High bounces damage sender reputation
4. Let warmup complete — Don't try to increase volume prematurely
5. Review hot leads promptly — Respond within 24 hours for best conversion

Compliance

All campaigns automatically enforce:

• CAN-SPAM Act — Physical address, clear identity, one-click unsubscribe
• GDPR — Consent tracking, data export, right to deletion
• Email verification — All leads verified before sending