Campaign Lifecycle
Key Takeaway
Campaigns move through Draft, Pending Approval, Active, Paused, and Completed; they auto-pause automatically if bounce rate exceeds 2% or spam complaint rate exceeds 0.1%, protecting your sender reputation.
Campaign Stages
Draft
Your agent has drafted the campaign under one of your goals, but it isn't running yet.
Pending Approval
The campaign is waiting for your OK. Cold email campaigns wait on the Cold Email page before any outreach goes out, and paid ad campaigns always wait for you before spending.
Active
The campaign is running. Your agent is actively finding leads, sending outreach, and following up at your plan's full daily limit.
Paused
You've temporarily stopped the campaign. No new emails will be sent, but your agent continues to monitor replies from previously contacted leads.
Completed
The campaign has reached its end date or all objectives have been met. Final statistics are compiled and available in your reports.
Automatic Safeguards
Campaigns will auto-pause if:
- Email bounce rate exceeds 2%
- Spam complaint rate exceeds 0.1%
- The daily send limit is reached
These thresholds protect your sender reputation and ensure compliance with email best practices.
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