About

LeadClaw is built by sales operators, for sales operators.

We got tired of doing our own marketing. So we built an AI employee that runs it — email, ads, and social.

Meet the founder

Benji Soto — Founder & CEO

I spent ten years selling. Door-to-door, phones, email, in-person. I've been the top rep on a team and the guy missing quota two months in a row. I know what actually moves a pipeline.

What I noticed: most service businesses don't have a sales problem. They have a time problem. The owner does the work. There's nobody to send 50 personal emails a day, follow up four times, and still book the job on Friday.

So I started building tools to do that for me. First scripts. Then a scrappy agent. Then LeadClaw. The goal was simple: every business owner should have a marketing employee who finds leads, writes the emails, runs the ads, and posts the social — all day, every day, and only asks you for the calls that matter.

Before LeadClaw, I shipped two other products and led growth at a small B2B SaaS. Now I'm heads-down on this one. If you've got feedback, my email is in every outreach we send.

How LeadClaw started

In late 2025 I was helping a DJ friend find more weekend gigs. He's great at the job and terrible at selling. We rigged up a script that found event planners, wrote personal emails, and replied to interested ones. Within three weeks he had more bookings than he could handle. That script became LeadClaw.

What we believe

Personal beats clever. A real, researched email outperforms any cute template. Always.
The agent works for the owner. Not the other way around. You shouldn't have to learn a CRM to get leads.
No spam, ever. If we can't do outreach the way a great rep would, we don't do it.
Show the work. You can see every email the agent sent, why it sent it, and what came back.
Small team, fast loop. Talk to a founder. Get a fix the same week.