How Social Content Works

Your agent writes posts for Facebook, Instagram, X, and LinkedIn, and puts them on your content calendar. It never posts anything without your OK first.

What the agent drafts

The agent pulls from your business profile and your active goal to write posts that sound like your business, not a generic template. A roofer's agent leans on job-site photos and storm season urgency, while a med spa's leans on before-and-afters and seasonal promos.

Each draft picks a content type on its own: a quick text post, a single image, a carousel, or a short video. You can always change what it picked.

The calendar and the review queue

Open Content and you land on the calendar. It shows a month at a time, with each scheduled or drafted post sitting on its day.

Above the calendar sits a review strip that surfaces fresh drafts, up to three at a time, with a counter like "Reviewing 1 of 3." You can approve, edit, or skip each one without hunting through the grid. Nothing in this strip has gone anywhere yet.

Editing a draft

Click into any post to open it. You can rewrite the copy, swap the platforms it targets, or add and remove images right there. Videos are handled by the video pipeline, so you won't see an image picker on a video post.

If the copy trips a content-quality check (say, it mentions a plan you don't actually offer), the post gets flagged "Needs review" with the specific issue called out. Fix the copy or approve it anyway before it can be scheduled.

Scheduling and posting

Once a draft is ready, you have two moves: schedule it or post it now. Scheduling drops it into the next open calendar slot, or you can pick an exact date and time. Post now sends it immediately through your connected accounts.

Either way, the agent never picks this moment for you. Publishing, like ad spend, always waits for a human to say go.

Where results show up

Once a post goes out, its performance rolls up into Results, alongside your other channels. That's also where you'll find the weekly report if you're on Pro or Ultra.

Platforms and accounts

LeadClaw posts to Facebook, Instagram, X, and LinkedIn today. Posts only go out through accounts you've actually connected, so check the connecting accounts guide if a platform isn't showing up.

Trial vs. Pro and Ultra

Every plan includes the content platform. Trial gives you a small daily budget to get a feel for it. Pro and Ultra open up the full platform with a lot more room to create.