Content Types: Text, Image, Carousel, Video

Every post your agent drafts is one of four types: text, image, carousel, or video. The agent picks based on what fits the moment and what's in your asset library, and you can always change it.

Text

A plain post, no attachment. Good for a quick opinion, a hook, or a stat that doesn't need a picture to land. Every platform takes it, so it's the fallback when nothing else fits.

Image

One photo or graphic attached to the post. Could be a job-site photo, a branded graphic, or a stat card with a number on it. A post can only carry one image at this type; add more and it becomes a carousel automatically.

Carousel

Two to four images in order. This is the type for before-and-afters, step-by-step walkthroughs, or a run of stats that tell a story across slides. Drag images into the post and the order you pick is the order people swipe through.

Video

One short video, vertical by default. This is where demos, testimonials, and punchy reels live. Video posts are handled separately from the image picker, since a video pipeline owns the file.

Where the images and video come from

You've got two paths for images and video: generate or upload.

Generating hands your description to the agent and it produces the asset for you. Uploading is just that: drag your own photo or clip in from your device, and it lands in your library ready to attach.

Either way, once an asset is in your library you can reuse it across posts.

Adding a voice-over

If you want a video with narration, write the script and the agent turns it into a voice-over over a still image, stitched into a finished video clip. This is on every plan, Trial included, and it runs on Google's Gemini voices. You don't pick a specific voice. Instead you describe the delivery in plain words, like "calm and confident," and the agent matches the voice and pace. Resubmit to regenerate if the first take isn't right.

Picking the right type

There's no wrong choice, but a few patterns hold up:

• Got a strong single photo and a number to call out? Image, usually with a stat card.
• Telling a before-and-after or multi-step story? Carousel.
• Want the highest engagement and have (or can generate) a clip? Video.
• Just making a point, no visual needed? Text.

Whatever the agent picks, you can swap it before you schedule. Add an image to a text post and it becomes an image post on the spot; add a second image and it becomes a carousel.