Replying to Social Conversations

3 min readUpdated 2026-07-18

Key Takeaway

The agent finds conversations worth joining and drafts a reply grounded in your business. You edit, post, or skip each one; nothing goes out on its own.

Your agent watches for conversations worth joining and drafts a reply, or points you to one you should join yourself. Either way, you decide what actually gets posted.

How the agent finds targets

The agent looks for posts and threads that match your business, your vertical, and what you actually offer. Each one it finds shows up as a reply target with the original post, who wrote it, and a priority: high, medium, or low.

Two kinds of reply targets

Some targets come with a drafted reply already written and ready to edit. Read it, tweak it if you want, and hit Post Reply to send it. Skip works just as well if it's not worth your time.

Others are suggestions only, for conversations where your agent isn't posting on your behalf. You'll see a suggested angle instead of a full draft. Click through to the platform and reply there in your own words.

Reviewing and posting

Every reply target sits in your queue until you act on it. Post it or skip it, and it clears from the list either way. There's no maybe-later pile, so a quick skip keeps things honest.

Priority, at a glance

High, medium, and low priority let you filter down to what matters first. A high-priority thread is usually one closer to your vertical or with better engagement potential. Use the filter tabs to jump straight to the ones worth your five minutes.

Grounded in your business

The agent isn't guessing at a generic reply. It writes from your business profile, your offerings, and your tone, the same grounding it uses for the posts on your calendar. A roofer's agent won't pitch spa services in a thread about storm damage.

Nothing in Reply targets requires you to babysit it constantly. Check in when you have a few minutes, clear the high-priority ones first, and let the rest wait.

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