Do I need to fill out every field before my agent starts writing?

No. The basics, name, industry, and a short description, are enough to get started. The more you fill in, the sharper the output.

How do I make my agent sound more casual?

Edit the Tone & personality field and describe how you want your content to sound. Save it, then check the sample panel to see the change.

What's the difference between tone and full personality customization?

It's a plan difference. Trial doesn't include personality customization, Pro lets you set tone, and Ultra unlocks full customization.

When should I click Refresh brand & voice?

Any time you change your website, add offerings, or rewrite your profile. It re-scrapes your site and has your agent re-learn within about 30 minutes.

Where does the agent's look, colors and style, come from?

It's extracted automatically from photos and videos on your website and social profiles, and it shows up in the grounding footer on the same page.

Brand and Voice

Brand voice is where your agent learns who you are: your name, what you do, who you sell to, and how you sound. Every email, ad, and post it writes starts here.

Where to find it

Open Brand voice at /business-profile (also called Brand & Voice; /brand-voice redirects to the same page). It's built around one idea: this is exactly what your agent sees before it writes anything.

What the agent learns

Identity. Your business name, industry, location, website, and a short description.
Offerings. What you sell or do, with an optional price range for each.
Tone and personality. A few sentences describing how your content should sound, plus trait chips like "direct" or "warm."
Custom instructions. Hard rules that apply to every draft, like "keep posts under 40 words" or "never use exclamation points."
Look. Colors, style, and subjects your agent picked up automatically from your uploaded and scraped media.

All of it feeds into one grounding object your agent uses for cold email, ads, and social content. Change your tone here, and the next thing it writes reflects it.

Editing anytime

Every field is inline-editable. Hover or tap a field, hit the pencil icon, type your change, and save. There's no separate publish step, it applies to your agent's next draft.

There's also a live sample panel next to your voice settings. Toggle between Social, Email, and Ad to see what your agent would write right now, and regenerate it after you tweak your tone.

Refreshing your brand

Changed your website, added new offerings, or rewritten your profile? Click Refresh brand & voice in the Knowledge card. It re-scrapes your site and queues a deeper research and voice pass, and your agent finishes re-learning within about 30 minutes.

Personality customization by plan

How much you can shape your agent's personality depends on your plan.

Plan	Personality customization
Trial	None
Pro	Tone
Ultra	Full

The quiet steps

Open Brand voice from the sidebar.
Tap the pencil next to any field, like Tone & personality, and make your edit.
Save. It applies to your agent's next draft automatically.
If you changed your website or offerings, click Refresh brand & voice so your agent relearns.

Once your voice feels right, head to Social Content to see it show up in an actual draft.