Agent Sending Wrong Tone or Style

When the Tone Doesn't Feel Right

If your agent's emails don't sound like your brand, here's how to fix it.

Step 1: Identify the Problem

Common tone mismatches:

Problem	Symptom
Too formal	"Dear Sir/Madam, I am writing to inquire..."
Too casual	"Hey! Just wanted to drop a quick line..."
Too salesy	"ACT NOW! Limited time offer!"
Too long	10+ sentence emails that nobody reads
Wrong language level	Using jargon your audience doesn't know
Missing personality	Generic, robotic-sounding messages

Step 2: Update Your Communication Style

Go to Settings > Business Profile > Communication Style and:

1. Review your current tone setting
2. Adjust to match your preference: Professional, Friendly, Casual, or Custom
3. Save changes — your agent applies this to all new emails

Step 3: Give Specific Feedback via Chat

Be very specific about what you want to change:

Instead of	Say
"Fix the tone"	"Write like you're a helpful neighbor, not a salesperson"
"Be more professional"	"Use 'Hello [Name]' instead of 'Hey [Name]'"
"Sound better"	"Our brand voice is warm, confident, and direct. Avoid exclamation marks."
"Not so formal"	"Drop the 'Dear' and 'Sincerely.' Use 'Hi' and 'Thanks'"

Step 4: Provide Examples

The most effective training is sharing examples:

• "Here's how I'd write this email: [paste your version]"
• "This email from our website captures our tone: [paste example]"
• "I like the opening of email #3 from today's report — more like that"

Step 5: Review Daily Reports

After giving feedback, check the next 2-3 daily reports:

• Look at the "Emails Sent" section for tone improvements
• Your agent adapts within 1-2 days of receiving feedback
• If the tone still doesn't match, give another round of specific feedback

Quick Fixes

Want This	Tell Your Agent
Shorter emails	"Keep emails to 3 sentences max"
More personality	"Add a touch of humor when appropriate"
Industry-specific	"Use industry terms like {term1} and {term2}"
Local flavor	"Reference local landmarks and events when relevant"
Social proof	"Mention our 200+ five-star reviews when relevant"

Still Not Right?

If tone issues persist after multiple rounds of feedback, submit a help ticket with:

• An example email that doesn't match your brand
• What you'd prefer it to sound like
• Your industry and target audience