Understanding Campaign Stats

Key Metrics Explained

Emails Sent

Total outreach emails delivered to leads' inboxes. This excludes bounced emails. During the 5-day warmup, this number ramps up from your plan's starting volume to your full daily limit.

Reply Rate

The percentage of emails that received a reply. Industry benchmarks for cold outreach:

1-3% — Below average, review your targeting or messaging
3-8% — Average for cold B2B outreach
8-15% — Good — your targeting and messaging are working
15%+ — Excellent — your agent has found a strong angle

Hot Leads

Leads who responded with clear buying signals (asking about pricing, availability, requesting a meeting). These are your highest-priority opportunities. Aim to respond within 24 hours.

Bounce Rate

Percentage of emails that couldn't be delivered. Must stay under 2% or the campaign auto-pauses. LeadClaw verifies all emails before sending, so bounces should be rare.

Leads Generated

Total leads found by your agent matching your campaign criteria. Not all leads will be contacted — your agent prioritizes the best-fit leads first.

Reading Your Dashboard

Metric	Green (Good)	Yellow (Watch)	Red (Action Needed)
Reply Rate	> 8%	3-8%	< 3%
Bounce Rate	< 1%	1-2%	> 2% (auto-pause)
Hot Leads	Any	—	0 after 100+ sends

Improving Performance

If your stats are below average:

Narrow your audience — More specific targeting = better responses
Refine your goal — Clear, specific goals produce better outreach
Review your business profile — Make sure your offerings are well-described
Check your tone — Friendly and specific beats formal and generic