How Your Agent Runs Paid Ads
Key Takeaway
Your agent builds complete Google Ads and Meta Ads campaigns under a goal, but nothing spends until you approve, and every dollar lands in your own connected ad account, not LeadClaw's.
Your agent can build a complete Google Ads or Meta Ads campaign for you, start to finish, but it never spends a dollar without your say-so. Every approved campaign runs on your own connected ad account, not LeadClaw's.
What your agent builds
Ads are one tactic your agent can use to hit a goal, alongside outreach and social content. When a goal targets ads, your agent researches the audience, writes the ad copy, sets targeting, and picks a starting daily budget. It does this for both Google Ads and Meta Ads. Meta Ads is live end to end today. Google Ads is still finishing an external review, so some Google accounts can't launch campaigns yet.
Once it's done, the campaign shows up under Suggested Ad Campaigns on your Marketing page. It sits there until you make a call.
Your money, your account
LeadClaw never holds or spends your ad budget. Spend is pass-through: once a campaign goes live, your connected Google Ads or Meta Ads account gets charged directly, the same as if you'd built the campaign yourself. Your agent proposes, and your account pays.
Nothing spends until you approve
A campaign your agent builds sits in review with zero spend until you decide. Approving it creates the campaign in your ad account, paused. You start it from your own Meta Ads Manager or Google Ads dashboard when you're ready. See "Approving and Editing Ad Campaigns" for the full walkthrough of that decision, including what happens with larger budgets.
Paid ads need Pro or Ultra
Running paid ads is a Pro and Ultra feature. On a trial, your agent can still work outreach and social content, but it can't spend on ads until you upgrade. Once you're on Pro or Ultra, connect an ad account and your agent can start proposing campaigns.
Connect your Google Ads and Meta Ads accounts from Connections. See "Connecting Your Accounts" for setup steps.
Related Articles
How Goals Work
A goal is what you want your agent to achieve. Email, paid ads, and social content run as tactics underneath it. Here is how goals work in LeadClaw.
Connecting Your Social and Ad Accounts
How to connect Facebook, Instagram, X, and LinkedIn, plus Meta and Google Ads, so your LeadClaw agent can actually publish and spend on your behalf.
Approving and Editing Ad Campaigns
How to review, approve, or decline an ad campaign your agent drafted, how larger budgets get flagged, and the 2-week hold after it goes live.
Ad Budgets and Spend Limits
The spend limits on paid ads: the $500 daily budget cap per campaign, the 3-campaign limit, the $100 flag, and monthly ceilings by plan.
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