Approving and Editing Ad Campaigns

Every campaign your agent drafts waits for you before it can spend a cent. Here's what happens between a fresh proposal and a live campaign.

Where proposals show up

Open your Marketing page and look under Suggested Ad Campaigns. Each card shows the platform, the audience, the ad copy, and the daily budget your agent picked. A proposal that's sat too long without a decision gets flagged stale, and you can ask your agent to draft a fresh one instead of approving old numbers.

Reviewing the plan

You can't tweak the headline or budget yourself from this queue. If something's off, decline it, and you can add a reason. Your agent reads that feedback and uses it on the next draft, so a specific note like "budget's too high" or "wrong audience" works better than a blank decline.

Approving stages the campaign

Approving stages the campaign: it's created on Google Ads or Meta Ads, paused, with nothing spent yet. Campaigns with a daily budget of $100 or more get flagged in your Needs you queue, so a larger number always stands out for a closer look before you approve.

Starting the campaign

A staged campaign stays paused until you start it from your own Meta Ads Manager or Google Ads dashboard. That's the moment real spend starts, at the daily budget you approved.

The 2-week hold on live campaigns

Once a campaign goes live, your agent leaves it alone for 14 days. Ad platforms need that stretch to exit their early "learning phase" and settle on a stable audience, and constant tweaks during that window just reset the clock. Your agent can still watch how it's doing, but it won't touch budget, copy, or targeting until the hold lifts.

After 14 days, your agent can suggest a change, like raising the budget or swapping in new creative. Those show up as recommendations under Suggested Changes, and just like a first proposal, nothing changes on the live campaign until you approve it.