Ethical Outreach Guidelines

Our Ethical Framework

LeadClaw is built on the principle that AI outreach should make business communication better, not worse. Every feature is designed to be helpful, honest, and respectful.

The 7 Ethical Principles

1. Transparency

Your agent always identifies itself honestly. Emails come from "[Your Name], Assistant for [Business Name]" — never pretending to be the business owner or hiding the AI involvement. Recipients know they're interacting with an assistant.

Every email includes a one-click unsubscribe link
Unsubscribe requests are honored immediately and permanently
Leads who express disinterest are never contacted again
Your agent respects "do not contact" signals in all forms

3. Honest Representation

Your agent will never:

Make false claims about your business
Fabricate case studies, testimonials, or statistics
Impersonate the business owner
Claim a personal relationship that doesn't exist
Use deceptive subject lines

4. Data Ethics

Only publicly available business information is used for lead generation
We never scrape behind login walls or buy email lists
All lead data belongs to you and can be exported or deleted anytime
We don't sell or share your data with third parties

5. Volume Restraint

Maximum 5-150 emails per day depending on your plan — not thousands
Gradual warmup protects recipient inboxes
1 follow-up maximum — we don't spam
Campaigns auto-pause at quality thresholds

6. Quality Over Quantity

Every email is individually crafted, not mass-blasted from a template. Your agent researches each lead and writes a unique, relevant message. This respects the recipient's time and attention.

7. Compliance as a Feature

CAN-SPAM, GDPR, and email authentication (SPF/DKIM/DMARC) aren't afterthoughts — they're core features. Your agent enforces compliance automatically, protecting both you and your recipients.

Why This Matters

Ethical outreach isn't just the right thing to do — it produces better results:

Higher reply rates (relevant > spammy)
Better sender reputation (lower complaints)
Sustainable growth (no burned bridges)
Legal protection (full compliance)

Your Responsibilities

While LeadClaw handles compliance automatically, you should:

Set accurate, honest campaign goals
Keep your business profile truthful and up-to-date
Respond to hot leads promptly and professionally
Report any outreach that doesn't meet your standards