Lead Scoring

Qualification Score

Every lead receives a qualification score from 0-100 based on:

• Business fit — How well their industry and size match your target
• Contact quality — Whether they have verified email and additional info
• Engagement signals — Website activity, social presence, review count
• Response behavior — Reply speed, sentiment, and interest level

Hot Lead Detection

Your agent uses AI sentiment analysis to detect high-interest replies. When a lead shows buying signals — asking about pricing, availability, or requesting a meeting — they're flagged as a Hot Lead.

You'll be notified of hot leads via:

• Dashboard activity feed (highlighted in amber)
• Daily report email
• SMS alert (if enabled)

What to Do with Hot Leads

Hot leads represent your highest-priority opportunities. When notified:

1. Review the conversation in your Leads page
2. Take over the conversation directly
3. Respond within 24 hours for best results

Your agent will step back once you engage directly with a hot lead.